For this next blog, I'd like you to get some experiences thinking about and even trying to build a visualization of data. You may want to look at the slides I've posted on Blackboard for our session next Monday for inspiration and a wide range of visualization ideas. Warning: the file sizes are really big (https://courses.utexas.edu, so be prepared when downloading.
The first step of this blog is to find a source of quantitative data. You can choose a data source yourself or use one of my suggestions below from Mintel (I've posted the report summaries that you can use on Blackboard under Course Documents/Blog Stuff). I've tried to find a few reports that seemed interesting to me. The data source you use should be fairly simple for this first exercise, so do not choose one that is overly complicated (or choose just a piece of that data).
This one will not be graded based on word length, but, rather, the effort and creativity of your visualization approach. What you produce does not need to be pretty - I'm not assuming you know how to use Adobe Illustrator or similar package, so you are welcome to draw it out very simply or do a basic representation in Powerpoint or something similar. So, I'll be looking at how much data you attempt to represent and your effort to push yourself to visualize in a way that tells an interesting story. Be bold and experimental with this - I promise to reward you for your audacity.
Report Topics from Mintel
Dollar & Discount Retailing Customers
Food Trucks
Fragrances
Marketing to Non-Traditional Parents
Red Meat
Retailer Loyalty Programs
Teen & Tween Beauty and Personal Care Consumer
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